Field Notes
The Stack
SEO systems, AI pipelines, schema markup, and the infrastructure behind modern search.
SchemaTechnical SEO
02 The 9-File JSON-LD Package I Deliver to Every Service Business
A breakdown of the schema markup stack that gets service businesses into AI Overviews and rich results — delivered as a single dev-ready package.
Apr 28, 2026 6 min read
AI SEOContent
03 AI Overviews: What Actually Drives Inclusion (Based on Real Client Data)
After tracking AI Overview appearances across 24 clients, here's what the data shows about what gets you cited — and what doesn't matter as much as people think.
Apr 15, 2026 10 min read
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